My Instagram strategy focused on a video-first approach, strategic collaborations with aspirational brands, and building relationships with home renovation micro-influencers to strengthen community engagement.
While Instagram wasn’t our highest-converting channel, it consistently generated the largest volume of leads. Recognising its role at the top of the customer journey, I positioned the platform to build brand awareness, inspire prospective customers, and showcase our garden rooms as aspirational lifestyle spaces. By prioritising storytelling, collaborative, and trending content, I helped create a stronger brand presence that nurtured audiences and supported lead generation across the wider marketing funnel.
