One of the key messages that W wanted to communicate is their expertise within the industry, and highlight how their practices were superior to those of our competitors.
We came up with an ‘Ask the Experts’ series to address some of the frequently asked questions, and use it as an opportunity to fulfil this goal.
I filmed and edited the video to be uploaded in 4K on Youtube using Adobe After Effects.
I wanted to include the video across our social channels and adjusted the composition size and duration to suit Instagram and TikTok. I also had the idea that the start and end of the video should create a continuous loop as this method had previously encouraged users to watch the content multiple times.
