At Westbury Garden Rooms, one of our leading sources of organic traffic is Pinterest. Prior to attending this course, our monthly impressions were inconsistently around 40,000. Occasionally dropping as low as 29,000. Engagements were around 11,000 and Total Audience 200,000.
After I attended the Pinterest for Business Course, run by Pitman Training in Chelmsford, I was able to increase our monthly figures to fall consistently around 2.9 Million Impressions, 75,000 Engagements, 900,000 Total Audience.
This sharp increase was the result of following the methods learnt during the training sessions, and remaining active to help steer our success.
Our clients and prospect clients would use Pinterest as a tool for inspiration for their own home renovation projects, but it would also form a crucial step in their journey, as boards would begin to form substantial research to turn aspirations into reality.
My strategy for the platform was to lean into this by uploading a mix of aspirational photography and videography. Categorised by style, design features, property type, and seasons to attract key search terms. Peppered within these inspirational boards were Google reviews as a gentle CTA.
These also featured in our paid retargeting campaigns as time went on.
Part of my strategy was to include video and carousels in each of our boards, being mindful of the pagination and only including this more interactive and immersive when it would create the most impact among the surrounding static posts. At a glance, this content would often become the scroll-stopper and it was important that once our audience paused, the story would cohesively come together.
The next crucial component to my Pinterest strategy was to capture visitors from SERPs.
I conducted regular keyword and trend analysis to write blog articles that were optimised for organic search. Knowing that Pinterest imagery is often positioned highly in image search engine results pages, I created content that embraced keyword data and used Pinterest as a conduit to our blog articles.
