Wanting to strengthen brand authority and elevate the profiles of our SMEs, I created a series called “Ask The Experts” where I addressed some frequently asked questions that our sales team would receive.
The series was filmed as long form content, suitable for YouTube, embedding into blog articles and landing pages, or in proposal documents that were sent to clients.
I also created separate edits that were repurposed for social media. Adjusting the video dimensions and creating edits that were shorter to align more to the scrolling and engagement habits of Instagram and TikTok.
