Jegs have released a bi-monthly magazine for many years, but with a growing number of choice amongst different products, and advancements in technology it was due a refresh.
One section that was considered greatly was the light bulbs (lamps). The images and information needed to be clearer and more consistent for the end user.
I felt the best way to achieve this was to minimalise the template, structure the information into tables, and highlight the quality products through imagery.
Often one bulb was visually identical to the next. It was the colour temperature and wattage which may be different, so duplicating the image was not an effective use of the space. I selected the images that highlighted the key visual differences, labeled them, and included a reference in the table.
This new layout allows the customer to flick through and make quick decisions at a glance, seek all the specifications for particular products and also to compare products.
