At totes Isotoner we worked a season ahead of the next to ensure all B2B sales could be fulfilled to retailers before the new season.
Which often meant completing range artwork for Autumn/Winter products in July, and artwork for summer products in winter.
Previously all photography was captured in a studio where lighting and dressing could be easily manipulated. But some of our products were for use outdoors and I wanted to get outside to shoot them for social media.
I still wanted to work ahead of time, as even if we decided to wait for the correct season, I couldn’t be confident that we would be able to rely on the correct weather.
So I began retouching imagery to appear more Autumnal or Wintery.
