Several times throughout the year I would attend photoshoots to capture product and lifestyle imagery. For use across our social media channels, in brochures, and on our website.
I would be responsible for the art direction of these shoots. Drawing inspiration from trends on social media. My responsibilities included procurement of props, dressing the set, and composing angles and set ups for each shot.
I would then utilise the still imagery for use in simple video content for social media and paid advertising, to drive higher rates of engagement.
In conjunction with a rebrand and redesign of our website, I wanted to improve our product photography. I felt the new photography was so strong, that I also converted these images into paid ads and video content for Social Media.
