In SS19 the Just Sheepskin website needed a redesign to sit with the new branding, be responsive for all devices, and more image-centric. The aim was deliver the feeling of high-end luxury from every moment on the customer journey.

All colours were muted to greys and golds to follow the new branding, and all images sat front and centre on every page.

As part of the redesign, I wanted to improve the product imagery as it wasn’t of a high enough quality. Following some research, I found that the retailers that stocked our products weren’t using our submitted imagery. Instead they had photographed our products in their own studios. I also checked Google Shopping and found that our images looked poor and clumsy across the page, composed at different heights and scales in every image.

I came up with the idea to show the slippers elevated on white satin-finished plinths, to create a ‘gallery’ feel with the slippers being the art. It also provided a consistent angle within the shot so that I was able to align every image when cropping for the website, and improving the collection of images shown in the Google Shopping experience.

I felt the new imagery was so strong that I then used them in social media video advertisements, adjusting for posts and stories. Further affirming the brand’s visual identity.

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